An introduction to The Happy Goth Collective

Hi, I'm Katrina, and I'm the founder of the Happy Goth Collective.

So I've got about 15 years' worth of experience in marketing. I've worked in all sorts of different capacities across varied channels, online and offline, but also varied industries and company sizes. So this stems across charities, green industries, performing arts, hospitality, corporate, and lots more.

Some examples of my experience include a headline sponsorship at a festival which received a 300 % ROI. I actually ended up doing that festival sponsorship three or four years on the bounce, and every year was more and more successful. Right through to start-up and small-scale charities who are just looking to launch their channels, and we have done so very successfully.

I've also run TV ad campaigns and worked with influencers, partnerships, and email campaign marketing.

A key part about the collective is making sure that you have the confidence and the empowerment to be talking about your own business. It's not big and scary once you know how to do it. So I'm here to guide you and help you in doing exactly that.

So about the toolkits - I noticed in my experience working with lots of different businesses, that there isn't enough options out there for the small and independent businesses who just need very specific marketing information and knowledge on how to speak to the exact right customer cleverly, quickly, and at low cost.

The toolkits are so-called because they provide you with the tools you need to be able to market your business in the most valuable way that saves you time, money, and energy.

Marketing should be fun, it should be creative, it should be passion-driven and inspiring.

Whether you're marketing on social media channels or offline, online, TV, the options are absolutely endless, and there's all sorts of routes that we can look into to get you to the right market.

I like to make sure that everything I provide is no-jargon, very approach and easy to follow. So that means that the toolkits are a step-by-step guide. They can go as detailed or as high-level as you wish. They're all completely bespoke to you. But it will also mean that over time, as my website develops, there will be more blogs giving advice to you on different marketing skills for your business, from setting up your Meta business page through to writing the perfect caption on your Instagram profile or website.

Check out my toolkits to view what different services are available, the sizes of toolkits available, and the high level idea of what might be involved in the toolkits.

If you're still not sure of what you'd like from the toolkits, then book a consultation. We can have a chat, we can sit down, we can look at what you've got going so far, and we can make a plan of action.