We're a collective of marketing skills
Amplifying your voice
As independent business owners, you're expected to know everything - from accounting, to customer service and of course, the product or service you're truly passionate about.
We're here to provide you with everything you need to market your business, so that's one thing you can tick off your list!
We have over 15 years of experience and knowledge within a range of industries, marketing channels and across various budgets.
Our superpowers are in audience segmentation, targeted marketing and strategy-driven campaign building. This means getting the right marketing messages about your business, in the right place, and to the people who want to buy from you. We call this amplifying your voice because it's your creations and insights - we're just making it louder to the people who want to hear it!
Pastries - $4
Butter Croissant - $2.5
Coffee/Tea - $1
Fresh Juice - $2
Hi, I’m Katrina – aka:
This Happy Goth
Founder of The Happy Goth Collective, and your go-to for clear, kind,
no-jargon marketing support.
Happy Goth is a personal celebration of individuality. I have built successful marketing campaigns for big corporates, tiny charities and everything in between. The thing I learnt time and time again, was that marketing is not about how much money you have, keeping up with trends, or being a constant presence on social media! It's about truly knowing your audience and how to engage with them, while remaining unapologetically yourself.
Who we are
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Teachers with a "no question is a stupid question" approach
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Your consultant, your confidant and your cheerleader
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Gate-breakers disrupting the marketing industry
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Passionate about your business success
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Marketing services completely tailored to you
Pastries - $4
Butter Croissant - $2.5
Coffee/Tea - $1
Fresh Juice - $2
what we're not going to do
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Tell you going viral the answer
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Encourage you to chase trends and dance around on TikTok
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Create cookie-cutter strategies and content plans
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Sell you big ideas before issuing you with an even bigger cost
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Use jargon, talk in marketing speak or use overly expressive clichés
we're doing things different - why should you?
We get it - marketing is overwhelming, it's time consuming... and is it even working?!
In today's world of social media we are constantly being told what we should do, what we shouldn't do and why going viral is the answer every business-owner needs. There's so much contradicting information, constant talks about the infamous algorithms and lots of "here's the secret to success" right before a paywall!
Having spent many years amongst the marketing industry, we felt it's time to cut through the noise and create an affordable, easy-to-use solution to marketing.
Whether you're looking for 1-2-1 support or a complete guide to marketing your business, we want to take the burden off your hands and provide you with the skills, knowledge and confidence you need to get the word out on who you are and why we should buy from you.
With the help of The Happy Goth Collective you'll save time and money, feel empowered and supported, and avoid stress and confusion.