About
The Collective Services
Amplifying your voice
​Where small and independent businesses find their marketing mojo — minus the overwhelm.
With over 15 years of experience across a colourful mix of industries, channels, and budgets
(from shoestring to sizeable),
I’ve learned this: marketing doesn’t have to be scary, expensive, or confusing.
In fact, it should be the opposite.​​​​​
At The Happy Goth Collective, I help brilliant business owners like you cut through the noise with affordable, tailored toolkits that show you exactly how to market your business — clearly, strategically, and without draining your time, money or sanity.
You already know your business better than anyone. My role? To help you amplify your voice and focus your efforts so you're not shouting into the void — you're speaking directly to the people who need what you offer. Think of me as your marketing
co-pilot: here to guide, simplify, and cheer you on every step of the way.
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If marketing has ever felt daunting, confusing, or just pushed to the bottom of your list — you're in the right place.​​​
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cut through the noise with affordable, tailored toolkits
let's turn that "to-do" into "i've got this"
Pastries - $4
Butter Croissant - $2.5
Coffee/Tea - $1
Fresh Juice - $2
Hi, I’m Katrina – aka:
This Happy Goth
Founder of The Happy Goth Collective, and your go-to for clear, kind,
no-jargon marketing support.
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Happy Goth is a personal celebration of individuality. I find light in the dark, colour in the grey, and creativity where others might not look. I love
a dramatic aesthetic, but I pair it with joy, energy, and a deep belief in being unapologetically yourself.
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That’s exactly how I approach marketing, too.
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It’s not about chasing trends or shouting louder — it’s about being genuinely you, and using smart, focused strategies to connect with the right people.
I’ll help you turn your personality, purpose and passion into targeted marketing that actually works.
smart, focused strategies
Why I Started
The Happy Goth Collective
Over the last 15+ years, I’ve worked across hospitality, music, energy, charity,
retail and more. Big brands, tiny teams, and everything in between.
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No matter the setting, one truth stays the same:
The best marketing is clear, honest, and unmistakably you.
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But too often, small businesses are left out — priced out, overwhelmed,
or made to feel like they need a degree just to get started. That’s where The
Happy Goth Collective comes in.
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I offer affordable, practical marketing tools built around your voice, your goals, and your audience. Nothing generic. Just smart, simple strategies to help you stop guessing — and start reaching the people who will love what you do.
Pastries - $4
Butter Croissant - $2.5
Coffee/Tea - $1
Fresh Juice - $2
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clear, honest and unmistakably you
start reaching the people who will love what you do
​What I Believe
You already have the most important ingredients: your story, your values, your spark. I’m just here to help you shape them into a message your ideal customers can see, feel and respond to.
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Because marketing should feel like a natural extension of your brand — not an exhausting extra job on your list.
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Together, we’ll keep it:
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Strategic but simple
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Creative but clear
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Empowering, not overwhelming
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let's make your business impossible to ignore in all the right ways
Pastries - $4
Butter Croissant - $2.5
Coffee/Tea - $1
Fresh Juice - $2
